Owner Scorecard


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FROG, JFrog

Software asset-light Unprofitable

JFrog's goal is to provide a system of record for the software supply chain in the Artificial Intelligence era.

We envision a world where innovative, secure, compliant and trusted software is consumed, built and continuously delivered from any user to any destination; a reality we refer to as "Liquid Software."

The complimentary practices of DevOps, DevSecOps, DevGovOps, MLOps and AI development are converging within organizations, exposing new challenges in process, security, governance and compliance for software delivery.

Latest annual: FY2025 10-K
FROG · JFrog
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$532M
+24.1% YoY · 29% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $563M 5-yr avg $359M
Gross margin 77% 5-yr avg 78%
Operating margin −14.5% 5-yr avg −25.1%
ROIC −7% 5-yr avg −10%
Owner-earnings margin 27% 5-yr avg 18%
Free cash flow margin 27% 5-yr avg 18%

Next report By 8/9 · the 10-Q for the quarter ended late June · due within 40 days of period end · has filed ~39 days after · the wire records it on arrival

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

Situation
Unprofitable. No sustained operating profit across the record; an earnings multiple has nothing to rest on. What the record does show is revenue, the gross-margin trajectory, and the burn against the cash on hand.
What moves the needle
Operating margin has run around −21% through the cycle on a 79% gross margin, the operating line in the red even at its best — so the lever is whether the spending below the gross line can come down enough to clear a profit: revenue growth against the cost curve, and the cash runway until it does. Stock-based pay runs about 27% of sales, a real and recurring claim on owners that the GAAP margin understates. Read this kind of business on retention and the cost of growth. On its own account, the filing leans hardest on supplier & input dependence, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has rarely cleared the cost of capital (median −10%, above 15% in 0 of 6 years). The steadier read is owner earnings: roughly 14% of revenue reaches owners as cash, consistently. This is price-taker territory, where the balance sheet and the cycle matter more than any multiple; the rest is in the 10-K.

Every line is arithmetic on the company's filings, shown in full in the sections below.

Where the money comes from

read the 10-K →

40% of revenue comes from outside the United States.

Revenue by geography, FY2025
  • United States60%$316M
  • Rest of world37%$199M
  • Israel3%$16M

From the segment footnote of the company's own 10-K. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2018–2025

realized figures from each filing · older years to the left
2018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMMar 2026
Income statement
$64M$105M$151M$207M$280M$350M$428M$532M$563MRevenueRevenue
$53M$85M$122M$165M$218M$273M$330M$408M$437MGross profitGross prof.
83%81%81%80%78%78%77%77%77%Gross marginGross mgn
85%59%63%74%67%61%61%57%56%SG&A / revenueSG&A/rev
41%28%27%39%43%38%38%37%36%R&D / revenueR&D/rev
($27M)($7M)($14M)($68M)($90M)($76M)($91M)($92M)($82M)Operating incomeOp. inc.
−42.3%−6.6%−9.4%−33.1%−32.1%−21.6%−21.3%−17.3%−14.5%Operating marginOp. mgn
($26M)($4M)($12M)($68M)($85M)($55M)($66M)($66M)Pretax incomePretax
($26M)($5M)($9M)($64M)($90M)($61M)($69M)($72M)($62M)Net incomeNet inc.
Cash flow & returns
$9M$10M$29M$28M$21M$74M$111M$146M$155MOperating cash flowOp. cash
$1M$3M$4M$9M$15M$15M$21M$25M$23MDepreciationDeprec.
$13M$3M$11M$26M$28M$25M$28M$36M$34MWorking capital & otherWC & other
$2M$2M$4M$4M$4M$2M$3M$3M$4MCapexCapex
3.3%1.7%2.3%2.0%1.5%0.6%0.7%0.7%0.7%Capex / revenueCapex/rev
$7M$8M$26M$24M$17M$72M$108M$142M$151MOwner earningsOwner earn.
11.7%7.8%17.2%11.5%6.1%20.6%25.2%26.8%26.9%Owner earnings marginOE mgn
$6M$8M$26M$24M$17M$72M$108M$142M$151MFree cash flowFCF
10.2%7.8%17.2%11.5%6.1%20.6%25.2%26.8%26.9%Free cash flow marginFCF mgn
$21M$0$196M$179K$0$157M$0$0AcquisitionsAcquis.
($3M)($150M)($312M)($126M)($53M)($53M)($165M)($152M)Investing cash flowInv. cash
$114M$736K$406M$1M$11M$18M$21M$31MFinancing cash flowFin. cash
$0$0($2M)$120K($949K)$1MExchange-rate effectFX
$120M($139M)$124M($96M)($23M)$39M($34M)$26MChange in cashΔ cash
-3%-9%-12%-10%-10%-9%-7%ROICROIC
-2%-10%-14%-9%-9%-8%-7%Return on equityROE
−2%−10%−14%−9%−9%−8%−7%Retained to equityRetained/eq
Balance sheet
$178M$166M$598M$421M$443M$545M$522M$704M$741MCash & investmentsCash+inv
$25M$37M$50M$62M$76M$91M$120M$114MReceivablesReceiv.
$5M$10M$11M$15M$17M$11M$14M$17MAccounts payablePayables
$20M$27M$40M$47M$59M$80M$106M$97MOperating working capitalOper. WC
$199M$653M$499M$532M$646M$649M$873M$905MCurrent assetsCur. assets
$86M$123M$175M$210M$262M$318M$408M$400MCurrent liabilitiesCur. liab.
2.3×5.3×2.8×2.5×2.5×2.0×2.1×2.3×Current ratioCurr. ratio
$4M$5M$7M$8M$7M$6M$6MNet PP&ENet PP&E
$2M$17M$17M$248M$248M$248M$372M$372M$372MGoodwillGoodwill
$238M$689M$853M$871M$973M$1.1B$1.3B$1.4BTotal assetsAssets
($178M)($166M)($598M)($421M)($443M)($545M)($522M)($704M)($741M)Net debt / (cash)Net debt
$96M$135M$214M$246M$293M$356M$454MTotal liabilitiesTotal liab.
($39M)($33M)$554M$639M$625M$679M$774M$887M$924MShareholders’ equityEquity
31.7%8.9%15.8%27.6%24.5%27.2%30.6%29.5%28.3%Stock comp / revenueSBC/rev
Per share
26.1M27.1M46.5M94.8M99.2M103M110M116M120MShares out (diluted)Shares
$2.43$3.86$3.24$2.18$2.82$3.39$3.91$4.58$4.69Revenue / shareRev/sh
$-1.00$-0.20$-0.20$-0.68$-0.91$-0.59$-0.63$-0.62$-0.51EPS (diluted)EPS
$0.29$0.30$0.56$0.25$0.17$0.70$0.98$1.22$1.26Owner earnings / shareOE/sh
$0.25$0.30$0.56$0.25$0.17$0.70$0.98$1.22$1.26Free cash flow / shareFCF/sh
$0.08$0.07$0.08$0.04$0.04$0.02$0.03$0.03$0.03Cap. spending / shareCapex/sh
$-1.48$-1.23$11.91$6.74$6.30$6.57$7.05$7.64$7.69Book value / shareBVPS

The diluted share count moved ×1.71 into 2020 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.

The diluted share count moved ×2.04 into 2021 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.

Per-share growththe realized rate an owner's share compounded
7-yr5-yr
Revenue / share+9.4%/yr+7.1%/yr
Owner earnings / share+23.1%/yr+17.0%/yr
Capital spending / share−13.1%/yr−17.0%/yr
Book value / share−8.5%/yr

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetainedBeyond op. cash

Each year's outlays against its operating cash: the mix, and how it drifts. The hatched cap is spending beyond that year's operating cash — financed from the balance sheet or borrowing, not operations.

FY2018FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned a $72M loss into $142M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

FY2025FY2024FY2023FY2022FY2021
Reported net income($72M)($69M)($61M)($90M)($64M)
Depreciation & amortizationnon-cash charge added back+$25M+$21M+$15M+$15M+$9M
Stock-based compensationreal costnon-cash, but a real cost+$157M+$131M+$95M+$69M+$57M
Working capital & othertiming of cash in and out, other non-cash items+$36M+$28M+$25M+$28M+$26M
Cash from operations$146M$111M$74M$21M$28M
Capital expenditurecash put back in to keep running and to grow−$3M−$3M−$2M−$4M−$4M
Owner earnings$142M$108M$72M$17M$24M
Owner-earnings marginowner earnings ÷ revenue27%25%21%6%11%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $157M), owner earnings is nearer ($14M).

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • No meaningful interest burden
    Little or no interest expense reported
    What this means

    Little or no interest expense reported, the business isn't leaning on lenders to operate.

  • Net cash, debt-free
    Cash $76M + ST investments $629M − debt $0
    What this means

    Cash and short-term investments exceed every dollar of debt by $704M, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Tight
    DSO 82 + DIO 0 − DPO 42 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash. (Little or no inventory, a services / asset-light model, so the inventory leg is ~0.)

Is it a good business?

  • Not enough data
    Industry peers: median -1%
    What this means

    The filing data didn't include the inputs for this check.

  • Solid through the cycle
    8-yr median margin, range 6%–27%; latest $142M = operating cash $146M − maintenance capex $3M
    Industry peers: median 6%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 27% of revenue this year, a 14% median across 8 years. Treating stock comp as the real expense it is (less $157M of SBC) leaves ($14M).

  • Loss, but cash-generative
    Net income ($72M) · cash from operations $146M
    What this means

    The company reported a net loss, so a conversion ratio isn't meaningful. What matters then is whether operations still threw off cash, here, they did.

How is the cash used?

  • Not enough data
    What this means

    The filing data didn't include the inputs for this check.

  • Investing or harvesting? 0.14×
    Harvesting
    Capex $3M ÷ depreciation $25M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

The promise and the pay packet

  • Heavy selling cost
    Selling and marketing $224M ÷ revenue $532M
    Retention and the customer ladder, in the filing’s words
    net dollar retention rate119%
    “As of December 31, 2025 and 2024, our net dollar retention rate was 119% and 116%, respectively.”
    ✓ the figure is the sentence’s own characters · the prior filing’s figure agrees
    Customers from $100,0001,168
    “As of December 31, 2025, 1,168 of our customers had ARR of $100,000 or more, increasing from 1,018 customers as of December 31, 2024.”
    Customers from $1.0 million74
    “We had 74 customers with ARR of at least $1.0 million as of December 31, 2025, increasing from 52 customers as of December 31, 2024.”
    What this means

    Sales and marketing as a share of revenue, kept apart from administrative overhead because it answers a different question: how much a business must spend to win the next customer. A company whose product pulls customers in spends little here and keeps the difference; one that must buy its growth is running to stand still, and the spending has to keep rising for revenue to keep rising. Read it beside the growth rate, not alone.

  • Is the buyback buying ownership, or mopping up? 29.5%
    The count is rising
    Stock compensation $157M (fiscal 2025), 29.5% of revenue · no repurchases · diluted shares +17.1% since 2022
    What this means

    Stock handed to employees is a real cost paid in the owner's own currency: it is charged against profit, but the shares it creates are permanent. Many companies repurchase stock at the same time, which looks like a return of capital and often is not — if the count barely moves, the cash merely cancelled the pay packet and bought the owner nothing. The three states worth telling apart are a count genuinely shrinking, a count standing still despite large repurchases, and a count rising because the issuance was never offset at all.

Graham’s defensive tests · 1 of 3 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Miss
    Revenue ≥ $2B · $532M
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Pass
    Current ratio ≥ 2× · 2.14×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Earnings stability Miss
    A profit every year (8-yr record) · 8 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record
    Uninterrupted dividends · no dividend line tagged in the data
    What this means

    An unbroken dividend was Graham's mark of durability. This record carries no dividends-paid line in any year — common for partnerships, whose distributions file under tags the chain doesn't read — so the criterion is withheld rather than judged on silence.

  • Earnings growth
    Earnings +33% over the record ·
    What this means

    Earnings were negative early in the record, a growth rate isn't meaningful.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $-0.56/share (latest year $-0.59), the averaged base the calculator's gate runs on, and book value is $7.33/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2018–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 0 of 8
    What this means

    Lost money in 8 year(s), look at what happened there before trusting the average.

  • Operating margin −19% → −20% (3-yr avg ends)
    What this means

    Through the cycle the operating margin held roughly steady — about −19% early, −20% lately, median −22%.

  • Owner earnings growth +49%/yr
    What this means

    Owner earnings grew about 49% a year over the record.

  • Worst year 2018 · −42.3% op. margin
    What this means

    Operations went underwater in 2018, understand why before trusting the good years.

All figures as filed; the source filing is linked above.

Current Position

as of the latest quarter, Mar 31, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$905M
  • Cash & short-term investments$741M
  • Receivables$114M
  • Other current assets$50M
Current liabilities$400M
  • Accounts payable$17M
  • Other current liabilities$384M
Current ratio2.26×all current assets ÷ what's due · Graham looked for 2×
Quick ratio2.26×stricter: inventory excluded
Cash ratio1.85×strictest: cash alone against what's due
Working capital$505Mthe cushion left after near-term bills
Revenue, latest quarter vs. a year ago+25.8%the freshest read on whether the business is still growing
Current ratio, recent quarters2.6× → 2.3×
Deeper floors
Tangible book value$517Mequity stripped of goodwill & intangibles
Net current asset value$456MGraham's net-net: current assets less all liabilities
Debt incl. operating leases$16M$16M of it operating leases
Deferred revenue$341Mcustomer cash collected before delivery; operating float

From the company's latest filing.

How the cash was used, 2018–2025

Over the record, the business generated $428M of operating cash; how management split it reads as a cash builder, a large share of cash simply built up on the balance sheet.

  • Reinvested$25M · 6%
  • Retained (debt / cash)$404M · 94%
  • Source of fundingOperating cash

    Operating cash covered reinvestment and returns; over the span cash and short-term investments rose $563M.

  • Net change in share count360.3%

    The diluted count rose from 26M to 120M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.

  • Dividend record

    No dividend line was reported in the filing data over the span; the record here neither confirms nor rules out a payout.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Acquisitions & goodwill

from the balance sheet & the 8-year cash-flow record

Goodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.

Goodwill & intangibles$411M31% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equity42%goodwill is this share of book equity; the rest is the company’s own retained and paid-in capital
Cash spent acquiring$374Mover 8 years buying other businesses, against $25M of capital spent building

None written down over the record; the goodwill is still carried at full cost. That is the deals holding their value on the books so far; whether they keep doing so is the test an owner watches, since the write-down, when it comes, is the admission the price was too high.

Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and write-downs summed across the 8-year record, from the company's own filings.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid, beside what the business earned for its owners in the same years.

Fiscal yearChief executivePay, as filed“Actually paid”Owner earnings
2021Ben Haim$3.4M−$10.7M$24M
2022Ben Haim$3.8M$3.8M$17M
2023Ben Haim$7.2M$14.8M$72M
2024Ben Haim$10.3M$9.0M$108M
2025Ben Haim$16.8M$38.6M$142M

Both pay figures are the company’s own, from the pay-versus-performance table its proxy statement files. “As filed” is the Summary Compensation Table total: salary, bonus, and equity awards at their value on the day of grant. “Actually paid” is the SEC’s prescribed recalculation, which re-marks those equity awards to what they became as they vested; it can swing far above or below the filed figure in either direction, and negative years occur. Owner earnings are the whole business's, from the record above, for the same fiscal years.

  • Insider ownership11.8%

    The stake all directors and executive officers hold together, per the 2026 proxy: skin in the game, the first thing Munger reads.

  • Stock-based compensation$157M

    The slice of the business handed to employees in shares in fiscal 2025, 29.5% of revenue. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

What an owner would ask, FY2025

read the 10-K →
  • Which reported numbers are a judgment call?
    Management names Revenue recognition, Income taxes, Acquisitions as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, Software

The same industry, side by side on owner economics and what the growth costs. Each column names the period it is read over; the group median at the foot is the line to read each figure against.

CompanyRevenuelatest FY, USDGross marginmedian over the recordOp. marginmedian over the recordROICmedian over the recordOwner earn. marginmedian over the recordSales & marketinglatest FYStock paylatest FY
NCNOnCino$595M59%-20.4%-6%2%23.0%12.4%
EVCMEverCommerce$589M-4.9%-1%16%20.3%4.8%
BBBlackBerry Limited$549M72%0.1%0%3%20.8%4.2%
FROGJFrog$532M79%-21.4%-10%14%42.1%29.5%
NABLN-able Inc.$511M83%12.7%3%15%31.9%9.1%
INTAIntapp$504M67%-9.8%-23%6%32.5%17.5%
PDPagerDuty$493M84%-33.4%-24%3%37.4%19.9%
CLBTCellebrite DI Ltd.$476M83%5.6%12%30%
Group median79%-7.4%-4%10%31.9%12.4%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what JFrog has delivered.

JFrog’s latest year runs above its own through-cycle margin — the reported figure may flatter a peak. So the tool opens on the through-cycle base, Graham’s averaging cutting both ways; clear the toggle below to read the latest year exactly as reported.

$

Through the cycle, JFrog earns about $77M on its 14.5% median owner-earnings margin. This year’s 26.8% margin runs above that; the reported figure may flatter a peak you'd be paying on. Normalize, below, values the price on that through-cycle figure rather than the latest year. It comes pre-checked here for that reason, the same rule that already normalizes a trough; clear it to price the year as filed.

Base

The assumptions

9.0% = the 4.68% 10-year Treasury (Jul 30, 2026) + 4.32 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25+57%/yr
Owner-earnings growth · ’18→’25+50%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.68%, as of Jul 30, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Free cash flow $151M on 121M shares outstanding, per the 10-Q cover, as of 2026-04-30; net cash $741M. The base opens on the through-cycle figure (the latest year sits above the record’s own median, and Graham’s averaging cuts both ways); clear Normalize to use the year as filed. Net of stock comp treats option pay as the expense it is. Capex ($4M) runs well above depreciation ($23M), so this is a build-out; Steady-state swaps total capex for maintenance (≈ depreciation), lifting the base to about $152M, the cash it would throw off if it stopped expanding. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "JFrog (FROG), the owner's record," https://ownerscorecard.com/c/FROG, data as of 2026-07-18.

Manual order: ← FRMEP its page in the Manual FRPH →

Industry order: ← FIG the Software chapter FRSH →