Owner Scorecard


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VITL, Vital Farms

Food Products consumer brand Cyclical

Our eggs and butter are sourced through a distributed supply chain of small farms that uphold our high animal welfare standards and produce exceptional products.

Our first sales came from farmers markets and restaurants around Austin and, less than a year later, our eggs were discovered by Whole Foods Market, Inc., or Whole Foods.

Latest annual: FY2025 10-K
VITL · Vital Farms
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$759M
+25.3% YoY · 29% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $784M 5-yr avg $492M
Gross margin 35% 5-yr avg 34%
Operating margin 8.2% 5-yr avg 6.0%
ROIC 15% 5-yr avg 18%
Owner-earnings margin 0% 5-yr avg 5%
Free cash flow margin −11% 5-yr avg 1%

Next report By 8/7 · the 10-Q for the quarter ended late June · due within 40 days of period end · has filed ~39 days after · the wire records it on arrival

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

Situation
Cyclical. Margins collapse and recover repeatedly across the record; a single year, good or bad, misstates the through-cycle earning power.
What moves the needle
Gross margin has run about 34% and operating margin about 6.0% through the cycle, a solid spread between what it charges and what the product costs to make. The operating margin has swung widely — from 0.0% to 12% — on a steadier 34% gross margin, so what moves it sits below the gross line, in operating spend and one-off charges more than in the cost of the product itself. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has run in the teens (median 19%, above 15% in 4 of 7 years). Owner earnings agree: roughly 5% of revenue reaches owners as cash, though it swings. Returns like these are solid but short of clear franchise economics; whether they hold is what the 10-K settles, not the multiple.

Every line is arithmetic on the company's filings, shown in full in the sections below.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2018–2025

realized figures from each filing · older years to the left
2018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMMar 2026
Income statement
$107M$141M$214M$261M$362M$472M$606M$759M$784MRevenueRevenue
$35M$43M$75M$83M$109M$162M$230M$286M$276MGross profitGross prof.
33%30%35%32%30%34%38%38%35%Gross marginGross mgn
18%21%22%22%21%22%22%21%22%SG&A / revenueSG&A/rev
$7M$3M$12M$52K$2M$33M$64M$88M$64MOperating incomeOp. inc.
6.3%2.4%5.7%0.0%0.6%7.0%10.5%11.6%8.2%Operating marginOp. mgn
$6M$4M$12M$354K$3M$32M$68M$91MPretax incomePretax
$6M$2M$9M$2M$1M$26M$53M$66M$48MNet incomeNet inc.
11%25%24%57%21%21%27%29%Effective tax rateTax rate
Cash flow & returns
$11M($5M)$12M$18M($8M)$51M$65M$34M$10MOperating cash flowOp. cash
$1M$2M$3M$4M$5M$8M$9M$9M$10MDepreciationDeprec.
$4M($11M)($2M)$7M($21M)$10M($8M)($54M)($60M)Working capital & otherWC & other
$2M$5M$10M$17M$10M$12M$29M$82M$100MCapexCapex
1.8%3.4%4.8%6.4%2.9%2.4%4.7%10.8%12.7%Capex / revenueCapex/rev
$10M($7M)$9M$14M($14M)$43M$56M$24M$251KOwner earningsOwner earn.
9.4%−5.2%4.2%5.4%−3.7%9.1%9.2%3.2%0.0%Owner earnings marginOE mgn
$9M($10M)$1M$971K($19M)$39M$36M($48M)($90M)Free cash flowFCF
8.9%−7.2%0.6%0.4%−5.1%8.3%6.0%−6.4%−11.4%Free cash flow marginFCF mgn
($2M)($6M)($78M)($18M)($10M)$22M($7M)($134M)Investing cash flowInv. cash
($2M)$434K$94M$2M$83K($2M)$9M($1M)Financing cash flowFin. cash
$8M($11M)$28M$1M($18M)$71M$66M($102M)Change in cashΔ cash
19%8%0%1%24%42%21%15%ROICROIC
136%28%6%2%1%13%20%19%14%Return on equityROE
136%28%6%2%1%13%20%19%14%Retained to equityRetained/eq
Balance sheet
$1M$30M$31M$13M$84M$151M$49M$37MCash & investmentsCash+inv
$16M$21M$27M$39M$40M$54M$68M$51MReceivablesReceiv.
$13M$13M$11M$27M$33M$24M$66M$90MInventoryInvent.
$14M$15M$23M$26M$33M$39M$55M$55MAccounts payablePayables
$16M$18M$15M$40M$39M$39M$79M$87MOperating working capitalOper. WC
$35M$137M$141M$150M$196M$246M$263M$209MCurrent assetsCur. assets
$25M$26M$38M$48M$65M$79M$122M$118MCurrent liabilitiesCur. liab.
1.4×5.3×3.7×3.1×3.0×3.1×2.2×1.8×Current ratioCurr. ratio
$22M$30M$45M$59M$67M$85M$161MNet PP&ENet PP&E
$4M$4M$4M$4M$4M$4M$4M$4MGoodwillGoodwill
$62M$171M$190M$215M$275M$359M$519M$493MTotal assetsAssets
$5M$798K$8MTotal debtDebt
$4M($29M)($29M)Net debt / (cash)Net debt
25.1×1.0×18.5×42.5×62.9×101.1×77.4×Interest coverageInt. cov.
$56M$83M$90M$167MTotal liabilitiesTotal liab.
$4M$9M$142M$152M$158M$193M$269M$351M$331MShareholders’ equityEquity
0.6%0.7%1.2%1.7%1.7%1.6%1.7%1.6%1.6%Stock comp / revenueSBC/rev
Per share
35.3M36.1M32.9M43.3M43.5M43.3M45.1M46.0M44.6MShares out (diluted)Shares
$3.03$3.90$6.51$6.02$8.33$10.89$13.44$16.50$17.59Revenue / shareRev/sh
$0.16$0.07$0.27$0.06$0.03$0.59$1.18$1.44$1.07EPS (diluted)EPS
$0.28$-0.20$0.27$0.33$-0.31$0.99$1.23$0.53$0.01Owner earnings / shareOE/sh
$0.27$-0.28$0.04$0.02$-0.43$0.91$0.80$-1.05$-2.01Free cash flow / shareFCF/sh
$0.06$0.13$0.31$0.39$0.24$0.27$0.63$1.78$2.23Cap. spending / shareCapex/sh
$0.12$0.24$4.32$3.50$3.64$4.45$5.97$7.63$7.42Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
7-yr5-yr
Revenue / share+27.4%/yr+20.4%/yr
Owner earnings / share+9.4%/yr+14.3%/yr
EPS+36.3%/yr+40.0%/yr
Capital spending / share+64.3%/yr+41.6%/yr
Book value / share+80.8%/yr+12.1%/yr

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetained

Each year's operating cash, by what management did with it: the mix, and how it drifts.

FY2018FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business earned $24M of owner earnings, the operating cash left after the $9M it takes just to hold its position. It put $73M more into growth; free cash flow, after that spending, was ($48M).

Reported net income$66M
Owner earnings$24M · 3% of revenue
FY2025FY2024FY2023FY2022FY2021
Reported net income$66M$53M$26M$1M$2M
Depreciation & amortizationnon-cash charge added back+$9M+$9M+$8M+$5M+$4M
Stock-based compensationreal costnon-cash, but a real cost+$12M+$10M+$7M+$6M+$4M
Working capital & othertiming of cash in and out, other non-cash items−$54M−$8M+$10M−$21M+$7M
Cash from operations$34M$65M$51M($8M)$18M
Maintenance capital expenditurethe spending needed just to hold position and volume−$9M−$9M−$8M−$5M−$4M
Owner earnings$24M$56M$43M($14M)$14M
Growth capital expenditurediscretionary; spent to get bigger, not to stand still−$73M−$19M−$4M−$5M−$13M
Free cash flow($48M)$36M$39M($19M)$971K
Owner-earnings marginowner earnings ÷ revenue3%9%9%-4%5%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the maintenance capital it must spend to hold its position (here about $9M, roughly its depreciation, the rate its assets wear out). The other $73M of its capital spending is growth it chose, not upkeep it owed; charged only with the maintenance it must do, the business earns well more than the year's free cash flow shows. The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $12M), owner earnings is nearer $12M.

Much of fiscal 2025's profit didn't arrive as operating cash; it sits in “working capital & other” above. That can be a real inventory or timing swing, or profit that doesn't run through operating cash at all: a heavy tax year, equity-method earnings, or investment income booked through investing. For a year like this, owner earnings understates the cash earned; the full cash-flow statement carries the rest.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Comfortable
    Operating income $88M ÷ interest expense $874K
    What this means

    Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient, it says solvent, not cheap.

  • Net cash
    Cash $49M − debt $5M
    What this means

    Cash and short-term investments exceed every dollar of debt by $44M, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Tight
    DSO 33 + DIO 51 − DPO 42 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash.

Is it a good business?

  • High through the cycle
    7-yr median, range 0%–42%; 21% latest = NOPAT $64M ÷ invested capital $307M
    Industry peers: median 6%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 7 years (it ran 21% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • Thin, recently turned positive
    latest $24M = operating cash $34M − maintenance capex $9M; positive each of the last 3 years, after an earlier loss stretch (8-yr median 5%)
    Industry peers: median 11%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 3% of revenue this year, a 5% median across 8 years. It chose to put $73M more into growth, so free cash flow this year was ($48M) — the gap is investment, not weakness. Treating stock comp as the real expense it is (less $12M of SBC) leaves $12M.

  • Thinly cash-backed
    Cash from ops $34M ÷ net income $66M
    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Not enough data
    What this means

    The filing data didn't include the inputs for this check.

  • Investing or harvesting? 8.86×
    Expanding
    Capex $82M ÷ depreciation $9M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

The promise and the pay packet

  • Is the buyback buying ownership, or mopping up? 1.6%
    The count is rising
    Stock compensation $12M (fiscal 2025), 1.6% of revenue · no repurchases · diluted shares +5.9% since 2022
    What this means

    Stock handed to employees is a real cost paid in the owner's own currency: it is charged against profit, but the shares it creates are permanent. Many companies repurchase stock at the same time, which looks like a return of capital and often is not — if the count barely moves, the cash merely cancelled the pay packet and bought the owner nothing. The three states worth telling apart are a count genuinely shrinking, a count standing still despite large repurchases, and a count rising because the issuance was never offset at all.

Graham’s defensive tests · 4 of 5 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Miss
    Revenue ≥ $2B · $759M
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Pass
    Current ratio ≥ 2× · 2.16×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Pass
    Debt ≤ working capital · $5M vs $141M WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Pass
    A profit every year (8-yr record) · no losses
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record
    Uninterrupted dividends · no dividend line tagged in the data
    What this means

    An unbroken dividend was Graham's mark of durability. This record carries no dividends-paid line in any year — common for partnerships, whose distributions file under tags the chain doesn't read — so the criterion is withheld rather than judged on silence.

  • Earnings growth Pass
    Earnings +33% over the record · +755%
    What this means

    At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $1.13/share (latest year $1.55), the averaged base the calculator's gate runs on, and book value is $8.20/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2018–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 8 of 8
    What this means

    Never lost money over the record, the earnings stability Graham insisted on.

  • Operating margin 5% → 10% (3-yr avg ends)

    In the filing’s words The record and the words agree: the margin widened and the filing attributes the gain to its own pricing, not volume alone.

    What this means

    Through the cycle the operating margin widened — about 5% early to 10% lately, median 6% — pricing power intact or improving.

  • Reinvestment, incremental ROIC returns capital
    What this means

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Owner earnings growth +62%/yr
    What this means

    Owner earnings grew about 62% a year over the record.

  • Worst year 2021 · 0.0% op. margin
    What this means

    Stayed profitable even in its hardest year, the resilience that survives recessions.

  • Share count +3.9%/yr
    What this means

    The share count is rising, dilution works against you on a per-share basis.

  • How management talks about it Promotional
    What this means

    The record is compounding, but the filing leans on a promoter’s vocabulary rather than the per-share, return-on-capital terms an owner uses. The results back the talk here; the register is still worth noting.

All figures as filed; the source filing is linked above.

Current Position

as of the latest quarter, Mar 29, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$209M
  • Cash & short-term investments$37M
  • Receivables$51M
  • Inventory$90M
  • Other current assets$31M
Current liabilities$118M
  • Debt due within a year$1M
  • Accounts payable$55M
  • Other current liabilities$63M
Current ratio1.77×all current assets ÷ what's due · Graham looked for 2×
Quick ratio1.00×stricter: inventory excluded
Cash ratio0.31×strictest: cash alone against what's due
Working capital$91Mthe cushion left after near-term bills
Debt due this year vs. cash$1M due · $37M cash covered by cash on hand, no refinancing forced · both figures from the Mar 29, 2026 balance sheet
Revenue, latest quarter vs. a year ago+15.4%the freshest read on whether the business is still growing
Current ratio, recent quarters3.5× → 1.8×
Deeper floors
Tangible book value$327Mequity stripped of goodwill & intangibles
Net current asset value$47MGraham's net-net: current assets less all liabilities
Debt incl. operating leases$52M$45M of it operating leases

From the company's latest filing.

How the cash was used, 2018–2025

Over the record, the business generated $177M of operating cash; how management split it reads as a reinvestor, most operating cash is plowed back into the business.

  • Reinvested$166M · 94%
  • Buybacks$14M · 8%
  • Returned to owners$14M

    11% of the owner earnings the business produced over the span, $0 as dividends and $14M as buybacks.

  • Average price paid for buybacks

    Buybacks ran $14M over the span, but the filings don't tag the share count needed to deduce the average price paid.

  • Net change in share count26.5%

    The diluted count rose from 35M to 45M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.

  • Dividend record

    No dividend line was reported in the filing data over the span; the record here neither confirms nor rules out a payout.

  • Return on what it retained24%

    Of the earnings it kept rather than paid out ($152M over the span), annual owner earnings (first three years vs last three) grew $37M, so each retained $1 added about 0.24 of yearly owner earnings. Buffett's test, run on owner earnings instead of market value.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid, beside what the business earned for its owners in the same years.

Fiscal yearChief executivePay, as filed“Actually paid”Owner earnings
2022Mr. Diez-Canseco$2.2M$1.2M($14M)
2023Mr. Diez-Canseco$3.2M$2.6M$43M
2024Mr. Diez-Canseco$6.0M$20.2M$56M
2025Mr. Diez-Canseco$3.6M$1.9M$24M

Both pay figures are the company’s own, from the pay-versus-performance table its proxy statement files. “As filed” is the Summary Compensation Table total: salary, bonus, and equity awards at their value on the day of grant. “Actually paid” is the SEC’s prescribed recalculation, which re-marks those equity awards to what they became as they vested; it can swing far above or below the filed figure in either direction, and negative years occur. Owner earnings are the whole business's, from the record above, for the same fiscal years.

  • Insider ownership3.9%

    The stake all directors and executive officers hold together, per the 2026 proxy: skin in the game, the first thing Munger reads.

  • CEO pay ratio44:1

    What the chief earns for every dollar the median employee makes, per the 2026 proxy. A high ratio alone settles nothing; some businesses are genuinely top-heavy in scarce skill. A runaway figure is where Buffett starts asking whether the board is doing its job.

  • Stock-based compensation$12M

    The slice of the business handed to employees in shares in fiscal 2025, 1.6% of revenue, equal to 14.0% of operating profit. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

What an owner would ask, FY2025

read the 10-K →
  • Which reported numbers are a judgment call?
    Management names Revenue recognition, Income taxes, Stock compensation as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, Food Products

The same industry, side by side on owner economics. Each column names the period it is read over; the group median at the foot is the line to read each figure against.

CompanyRevenuelatest FY, USDGross marginmedian over the recordOp. marginmedian over the recordROICmedian over the recordOwner earn. marginmedian over the record
NOMDNomad Foods Limited$3.5B30%12.4%6%13%
BRBRBellRing Brands Inc. Common Stock$2.3B33%16.0%37%11%
BGSB&G Foods$1.8B22%10.9%5%5%
SMPLThe Simply Good Foods Company$1.5B39%15.4%8%13%
OTLYOatly Group AB$862M29%-22.6%-38%-23%
VITLVital Farms$759M34%6.0%19%5%
TRTootsie Roll Industries$733M36%13.6%9%14%
BYNDBeyond Meat Inc.$275M13%-47.8%-30%-48%
Group median32%11.7%7%8%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Vital Farms has delivered.

Vital Farms’s latest year shows negative owner earnings, the mark of a build-out: total capital spending outruns the cash the business throws off today. So the tool opens on the steady-state base (maintenance capex in place of the build-out spend), the cash it would earn at rest; clear the toggle below to read the latest year exactly as reported.

$

Through the cycle, Vital Farms earns about $36M on its 4.8% median owner-earnings margin. This year’s 3.2% margin runs below that; the reported figure may understate a lean year. Normalize, below, values the price on that through-cycle figure rather than the latest year.

Base

The assumptions

9.0% = the 4.68% 10-year Treasury (Jul 30, 2026) + 4.32 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25+239%/yr
Owner-earnings growth · ’18→’25+62%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.68%, as of Jul 30, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Free cash flow ($90M) on 43M shares outstanding, per the 10-Q cover, as of 2026-05-04; net cash $29M. The if-converted diluted count is 45M, 4% above the shares outstanding: the dilution overhang (convertibles, options) a buyer inherits. The base opens on the steady-state figure (the latest year is negative on total capex mid-build-out); clear Steady-state to use the year as filed. Net of stock comp treats option pay as the expense it is. Capex ($100M) runs well above depreciation ($10M), so this is a build-out; Steady-state swaps total capex for maintenance (≈ depreciation), lifting the base to about $632K, the cash it would throw off if it stopped expanding. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Vital Farms (VITL), the owner's record," https://ownerscorecard.com/c/VITL, data as of 2026-07-18.

Manual order: ← VISN its page in the Manual VLGEA →

Industry order: ← UTZ the Food Products chapter WYHG →